A membership card serves a number of functions for Charities, Membership
Organisations and Associations.
A membership card is normally kept in a wallet or purse and therefore
serves as a reminder to keep in touch. Up to 10% of the UK population
moves every year, and all too often members and donors are lost simply
because you aren't notified.
It then becomes a task and an expense to try and track them down.
How much better to invest a little up-front to encourage members to stay in touch? The simple expedient of providing a membership card
with appropriate contact details to new and existing members will
help this process no end.
By personalising cards with a membership number you will also speed
up the enquiry process. When calling your office, a member need only
quote their membership number from the card, which will enable your
staff instant access to their records.
If you provide your members with discounted services a membership
card can be used as a means of identification. Not totally secure
but more than adequate to identify a member at a check in desk or
till point to redeem a discount negotiated by you.
It is recognised that the main objective of
any association is to maintain contact over the whole life of their
members. For example Universities are typically presenting themselves,
through their Alumni Associations, as 'partners for life'. Future fundraising opportunities depend on the strength and enduring
nature of this relationship.
Membership cards are a symbol and help new members
retain the sense of belonging that is so important in a thriving Membership
Association.
|
|
| Products | Business Critical Mailings
Business Stationery | Council Tax Bills
Envelope Printing | Membership Cards
Online Stock Management | Opaque Envelopes
Security Printing | Tamper Plus Envelopes
Transactional Mail | Watermarked Paper
Retain members with a sense of belonging
If you would like us to help with printing your membership cards or discuss a campaign contact us today by phone 01293 773221, email
sales@computastat-group.co.uk or by filling out our contact form online.
Membership Card Options
We can design, produce and mail any type of membership card
mounted onto a carrier or letter of various sizes.
If you are looking to really 'push the boat out' you may be tempted
by the idea of providing a credit card style membership card or maybe even a photo ID card. These cards, however, are relatively expensive
to process, as it requires specialist equipment to personalise them.
If you are budget conscious it may be better to look at either a 240-micron
plastic card or an integral laminated card. Both are durable and crucially,
may be processed on a desktop laser printer. If you are considering
issuing membership cards to your database why not consider
combining a card issue with a renewal notice or membership questionnaire? |
|
